May 21st, 2020
Trademark owners, don’t get lost in translation
Key contact: Yann Canneva This article originally appeared in the April-May 2020 issue of Canadian Lawyer InHouse magazine. They say you never get a second chance to make a first impression. The same is true for business names and trademarks. In our globalized economy, these can take on new and unintended meanings in other markets, sometimes with […]