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October 14th, 2021

How to register your trademark in Canada

Before using a trademark in Canada or applying to register a trademark, it is highly recommended to instruct a trademark agent to conduct an availability search on the Canadian Register and the Canadian market. Indeed, the Canadian Intellectual Property Office (CIPO) may block the registration of an application based on confusion with a prior entry […]
Publications
October 14th, 2021

Is my trademark registrable in Canada?

Choosing a trademark requires an exercise of skill and creativity for companies and their marketing experts to grab customers’ attention. However, a trademark that is strong in terms of marketing will not necessarily be a strong trademark from a legal standpoint. Here is a non-exhaustive checklist of points to verify before choosing your trademark.   […]
Publications
October 14th, 2021

Truth, reconciliation and professional orders: recent developments

September 30, 2021, marked the first National Day for Truth and Reconciliation in Canada and the second anniversary of the publication of the report of the Public Inquiry Commission on relations between Indigenous Peoples and certain public services in Québec: listening, reconciliation and progress (the “Viens Inquiry”), which issued several calls to action directed at […]
Publications
October 13th, 2021

How to make noise with your non-traditional trademark application

If word marks such as slogans, product names or business names and design marks such as logos are considered traditional marks, then what exactly are non-traditional trademarks? In July 2021, the Court of Justice of the European Union (CJEU) handed down two interesting decisions regarding such non-traditional trademarks. The first decision in Ardagh Metal Beverages […]