Le Grenier aux nouvelles, a leading digital media outlet and true hub for Québec’s communications and marketing industry, takes a closer look at the brand awareness campaign developed by creative communication agency Archipel for Langlois.
Excerpt:
“Langlois is on an ambitious growth path, more determined and more confident than ever. This campaign is an opportunity to showcase who we are today: a sophisticated, top-tier player with a clear and daring vision. It’s a strategic move to affirm not just our position in the market, but what sets us apart: our ambitions and the high standards of legal excellence our clients rely on,” says Marie Rémillard, Chief Marketing and Business Development Officer at Langlois.
“We wanted to highlight Langlois’ leadership and expertise without losing sight of what distinguishes them, how they treat and care for their clients,” added François Crôteau, Strategist at Archipel. “In the legal world, clients may choose a firm for its expertise, but they stay for the relationship. That distinction matters.”
“An editorial approach was an obvious choice for this campaign. Lawyers and their clients live in a world of words. We leaned into that, using assertive and unapologetic messaging to make Langlois’ value proposition crystal clear,” says Michel Barrière, Creative Director at Archipel.
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